D.G. Kaye reviewed Book Marketing on a Shoestring on her blog. It’s a book that she recommends that all indie writers should have on their bookshelves. She shares thorough highlights of each chapter Have a look. Let me know what you think.
Today’s book review is on one of the best books I have ever read on everything to do with marketing our books, from platform building to publishing and marketing, a cornucopia of information, Marketing on a Shoestring by Doris-Maria Heilmann.
For those of you who aren’t familiar with Doris’ work, she is one of the pioneers in the Indie marketing business for 30 years. Doris is a book publishing consultant and coaches writers privately and runs several public seminars. She is also the owner of the well-known website, Savvybookwriters.com, a site that I couldn’t recommend enough for all writers to be following for her ongoing tips and updates about what’s current in the publishing world.
Book Marketing on a Shoestring – How Authors Can Promote their Books Without Spending A Lot of Money
No Money? No Problem! Success as an author, especially when creating your platform in social media and establishing your brand, using the tools described here, is almost free. It’s all about where to find readers, book bloggers, and reviewers and how to connect with them.
A book marketing checklist in the last chapter will provide you with a useful timeline. Don’t get overwhelmed by all the book marketing possibilities. You don’t have to do it all in a week, a month, or even a year. These are single steps you can take, one by one, to build your audience.
You Never Get a Second Chance for a Good First Impression!
The goal of this book is to show you the professional, yet inexpensive way of publishing a book and how to build your readership, no matter if you self-publish or sell your manuscript to a traditional publisher.
Explains why book marketing is important – and rewarding and how readers will find your book among millions of others. You will also learn about the difference between marketing and selling through ads.
In this chapter, you will evaluate your current publishing and book marketing situation. You will learn, in chronological order, the basics to start your author platform, find out which social media accounts are effective, and how to present your book and yourself professionally.
A Word About D. G. Kaye
My good friend Debby writes prolifically from her heart. Even more, she promotes other authors both on her blog, DG Kaye Writer and on through social media. The G in her name must stand for Generous. You will want to spend time and get to know her.