Discussion: Help! How Do I Start Email Campaigns?

Start Email Campaigns, But How?

Pro bloggers recommend that bloggers start email campaigns to increase traffic. Many bloggers use email campaigns successfully.

You may think I have all the answers, but I need your help on this one.

Creating and using email lists are not a project for the weak of heart, definitely not the hobby blogger/author like I am!

I tried it – sort of.

Picture this:

start email campaigns

I am floating down the Email Campaign River in a blow-up raft. Just around the bend beyond the calm spot in the river where I am not is a white water rapid, but I can’t see it.

My guide says in a low slow drawl, “Put on your life jacket and your helmet.”

I complain that the water is so calm.

“Do it anyway!” His voice intensifies.

I put them on.

“Now what?” I ask.

The next thing I know I’m under water going down the rapids without a boat!


start email campaigns
Oooops Picture used with permission of https://gordongoesglobal.org/

In other words, I created about 6 auto response emails, just like Jeff Goins suggested. It took me hours days. I can’t lie. They are sitting in Google Docs.


Mail Chimp is connected to my San Joaquin Valley for the Social Studies site, and I have one for Always Write that is not clearly connected.

I can see the rapids. I’ve had a few people request my free book download, So You Think You Can Blog?, but I’m sending the link manually.

start email campaigns
My kind of rafting pace/place.

Hobby bloggers do you want to know how to do this stuff?


I need a life jacket!

Can you recommend how to make this work automatically? If you have an article you’ve written or liked about email campaigning, please post the link in my comment box. If you know a great coach that isn’t too expensive, put his or her name in my box. What’s been your experience using email campaigns?

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Author: Marsha

Hi, I'm Marsha Ingrao, a retired educator and wife of a retired realtor. My all-consuming hobby is blogging and it has changed my life. My friends live all over the world. For thirty-five years, I lived in the most beautiful area in Central Valley of California in the foothills of the Sierra Nevada Mountains minutes from the Sequoia National Park. As a child I moved from Indiana to Oregon. With my first husband I moved from Oregon to Colorado to California. Every time we moved, it hurt so much to leave friends. I never wanted to move again. After Mark passed, I married again. I told Vince that I could never budge from my roots in California. He said he loved the high desert. I don't think he ever thought he would realize his dream. In November, 2020, we sold everything and retired to the mile-high desert of Prescott, AZ. We live less than five miles from the Granite Dells, four lakes and hundreds of trails with our dog, Kalev, and two cats, Moji and Nutter Butter. Vince's sister came with us and lives close by. Every day is a new adventure.

20 thoughts on “Discussion: Help! How Do I Start Email Campaigns?”

  1. I have no idea what you’re even talking about, so no help at all forthcoming. But that photo of the person in the rapids….the stuff of nightmares. If that’s how you’re feeling Marsha, I don’t envy you! 🙂


  2. I think it is called Automation in MailChimp. I think it may also be a paid for feature. Here is an article https://mailchimp.com/features/automation/ I’ve used MailChimp (free version) for a few years now to send out my monthly newsletter, but I haven’t looked into other uses and anything that is automated.

    I did just figure out how to get a pop up sign up form onto my WP blog a couple moths ago. Well, soft of… with lots of help from my college student daughter. 🙂
    Hope this helps. –Janell


      1. I created a distribution list in MailChimp for newsletters when someone signs up, they automatically get added to my distribution list so the next time I send a newsletter, they will automatically get it. But if you are offering something sent right away upon signup, I think that is when you need to use the automation feature. Here is some examples of when you need to use Automation https://mailchimp.com/resources/guides/working-with-automation/html/ Best of luck!


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