Market Analysis for the Neophyte Author

When I went to Barnes and Noble in Fresno to check out the competition in romance novels and children’s books, I looked through the new lens of market research instead of Common Core Standards.

Romance Research 1rt

Most of the romance books lined one aisle filed alphabetically by author’s last name.  Commonly the bookstore displays the titles spine out.  Occasionally an author earned the right to face cover out.

market research 2RTBarnes and Noble displayed more Nora Roberts books than any  other author.  Since I had never read one of her books, I found one in another display of bargain books, a hardback book selling for $6.98, originally $27.85.  What’s interesting for the neophyte author is how many books there are, and how few of them are actually spotlighted.

Market research 3RT

It was easier to read in the children’s section, so I spent the most time in that section.  It intrigued me how few of even the spotlighted books were what I would consider “great reading.”

Market Research 4RT

I stayed three hours in the bookstore until I got hungry, and in that time read, took pictures and made notes on about 20 picture books as well as the romance books.  In that time probably three or four children came with their parents to read. A clerk stayed close by to help them find books, and she talked to me about the children’s birthday bonus I could sign up to receive.

Market research 5RTOut of the many, many children’s picture books available, only a very small percentage of authors made it to their own shelves. Many of these are books that are common household words, like Dr. Seuss, and Clifford the Big Red Dog.  One can find some classics in several different places around the bookstore. Packed into the back corner, one bookshelf housed prized picture books by age level.

Market Research 6RT

You can see Eric Carle’s books on the bottom for the very young. Next are the oldest pre-school aged books.  I read two of them, one I liked and one I didn’t.  Days later I saw a wordless cartoon telling the story of Flying Books by William Joyce.  I thought it needed words, but I had read the book.  At the very top, out of reach sat books for two year olds. My favorites were in the younger stories.  I especially enjoyed The Dark by Lemony Snicket, illustrated by Jon Klassen.  This story began, “The dark lived in the same house as Laslo.”  What a catching first line, then the story unfolded from “dark’s” point of view. “Sometimes the dark hid in the closet…”  These were among the best I read.

Market Research6R

I read books from the less advertised sections.  I chose a book by Julie Andrews and her daughter, Emma Welton Hamilton because they offered an online class on writing children’s literature.  The Fairy Princess Sprinkles in the Snow had all the glitz a little girl would want.  It seemed long, but I didn’t count words.  The book centers around a spoiled little girl who wants to be in the concert but was not chosen.  It seems contrived and didactic in places to me, but Julie Andrews wrote it, so how awful could it be?

Market Research 8RC

I also noted publishers, and published dates, award-winning books.  I photographed book jacket marketing statements, and purchased my favorite books.  When I came home, I looked for my favorite authors online, and friended them on Twitter and Facebook if they were available.  Now I am a veritable expert on the market for romance and picture books.  Onward to getting ready to publish and hit the shelves.

Market Research 9RT

Oops, where’s that book by what’s her name, Marsha somebody?

Author: Marsha

Hi, I'm Marsha Ingrao, a retired educator and wife of a retired realtor. My all-consuming hobby is blogging and it has changed my life. My friends live all over the world. For thirty-five years, I lived in the most beautiful area in Central Valley of California in the foothills of the Sierra Nevada Mountains minutes from the Sequoia National Park. As a child I moved from Indiana to Oregon. With my first husband I moved from Oregon to Colorado to California. Every time we moved, it hurt so much to leave friends. I never wanted to move again. After Mark passed, I married again. I told Vince that I could never budge from my roots in California. He said he loved the high desert. I don't think he ever thought he would realize his dream. In November, 2020, we sold everything and retired to the mile-high desert of Prescott, AZ. We live less than five miles from the Granite Dells, four lakes and hundreds of trails with our dog, Kalev, and two cats, Moji and Nutter Butter. Vince's sister came with us and lives close by. Every day is a new adventure.

16 thoughts on “Market Analysis for the Neophyte Author”

    1. It’s interesting. I have another post for tomorrow after shopping in a used bookstore for an hour or so. Like I told Steve, I don’t think it will affect what I write, but it gives perspective to what we have learned. It gives you a brief idea of what the market is like in CA, too. 🙂


  1. I and SmilingToad have looked at many successful books at Barnes and Noble and online. We were disappointed with the writing of the majority of new fiction. Great you are doing the research now to see what is out there so you can do something Different! Thanks for the posting.


    1. Why thank you, Sir. How are you doing? It’s been a while since I’ve heard from you. I hope things are going well in FL. It is interesting going into a bookstore with a different perspective in mind. I’m not the most analytical person in the world, but I’m enjoying this. I’m not sure it will drive my writing, but it is interesting knowing what’s there. 🙂


      1. We are doing well. Kicking up the job search, focusing on Cali, mostly Southern portion. I see military jobs in San Diego, am doing military tech writing now, but likely to end this summer, they allude to such. So getting on with it!


        1. That sounds great if you guys come to S. CA. It has a lot to offer. It’s so big! I go down there frequently while I’m still involved heavily with CCSS. Travel everywhere in CA, actually. We have a military base in Lemoore, too. I don’t know if they hire much in the way of writing, though. 🙂


          1. Thanks! I will have to check out the base in Lemoore. There is a lot of Navy base activity in S. CA. Just gotta dodge those pesky 5.1 Richter Quakes!! Yuk.


          2. Those aren’t too bad. It’s the 7. something ones you have to dodge. Of course, we are outside the fault line here in the C. Valley. Even Portland and Seattle are in more danger from earthquakes than we are. 🙂


  2. I love wandering around libraries, Marsha. I know of authors who go into libraries (and get others to do this for them as well) and put their books ‘cover out’ – very cheeky 😀


  3. Research time well-spent! I am loving the look into your adventures, pawing through the competition, via both new and used book-stores- very interesting to see the differences!


Your babbling is music to my ears. Please leave a comment!

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.